J.D. Power released its annual Customer Retention Study today, and it says Toyota is the top automotive brand new-car buyers return to when looking to replace their current car. Toyota takes over the top spot from its own Lexus division this year — by a slim margin — while Honda retains its No. 3 spot. BMW and Suzuki both saw significant gains in the study, which is based on feedback from 138,630 new-car buyers.
There’s no reason to doubt such a large survey pool, but one has to wonder how valid it is to have Scion, a relatively new brand with only three models since it debuted, ranking fifth in retention. The oldest turned-in Scion could have only been 3 years old. For the full list of retention rates, click below.
Source: J.D. Power
2006 Make Retention Rates
- Toyota 63.9%
- Lexus 63.2%
- Honda 60.3%
- BMW 56.5%
- Scion 56.3%
- Cadillac 55.5%
- Chevrolet 55.3%
- Mercedes-Benz 53.6%
- Ford 53.3%
- Hyundai 51.6%
- Subaru 51.1%
- Nissan 48.8%
- Industry Average 47.9%
- Porsche 46.5%
- HUMMER 44.5%
- Suzuki 43.9%
- Kia 42.8%
- GMC 41.4%
- Land Rover 41.2%
- Jeep 40.5%
- Saturn 40.4%
- Dodge 40.1%
- Buick 39.9%
- Chrysler 38.2%
- Acura 37.6%
- Lincoln 37.3%
- Audi 35.6%
- Volkswagen 35.5%
- Volvo 35.5%
- Saab 33.4%
- MINI 32.4%
- Mercury 31.9%
- Mitsubishi 30.5%
- Jaguar 29.8%
- Infiniti 29.0%
- Pontiac 27.8%
- Mazda 26.8%
- Isuzu 4.7%
Related posts:
- 2009 Toyota Corolla Will Get More Power and an Edgier Design...Lets Hope!
- Scanning the Auto Blogosphere
- Brand New Lexus Smashed
- The company shares information that the new gen Prius will come into production ...
- Lexus Performance Driving Academy announces dates and locations
Related posts:
- Big Surprise: Honda and Acura have best residual values
- Honda Sport CR-V and Fit Sport Extreme Concepts
- Honda Finally Prices 2007 CR-V, On Sale Today
- There will be two Honda Civic’s receiving Mugen Badging in 2008
- Honda Accord HF-S Concept to Debut at SEMA
0 коммент.:
Отправить комментарий